@rocketpig:
Here in Italy I started seeing LBP advertised (but far from hyped) outside the net or games mags just last week, but while lack of ads should hurt LBP, IMVHO overhype should hurt it as well, its target is one that likes to build, to think, aand, yes, to play and to see nice graphics, but without letting pure and simple appearance distract them from deeper things, so hype could just make them suspicious or in the worst case disgust them.
In a lot of other case, overhype always risks making the real thing look like it isn't up to expectations.