Nothing surprising about the news, it's a consequence of the normal trend of electronic components' price and economies of scale, just some of these economies need more time and units sold to be triggered than competitor consoles, that had much lower initial costs.
I'd guess that when the euro was stronger PS3 was next to breaking even at least in Europe even this year and anyway, also at the current exchange rate, PS3 is overpriced in EU (1€~=$1.27 now, while highest VAT is 20% almost everywhere in EU) and here it will break even before than in the rest of the world.