@ Cueil
I agree Sony's options this year with regard to the Americas are limited right now, but for the long run things don't look bad at all. The PS3 will see a South American launch next year, technicals with regard to gaming potential (including FPS, far more feature rich as well as free online) and the rising demand for Blu-Ray movie compatibility, time is on Sony's side.
IMO the biggest opportunities for Sony right now lie in Japan where I think a slimline PS3 and a release of Final Fantasy XIII could result into massive gains. I also hope the White Knight Chronicles will affect PS3 sales this Christmas like consumers and retailers in Japan are expecting.