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NJ5 said:
@Devise01:

That article is really old, and it's most likely based on breaking even at the 600 euro price point. The price cuts happened later than that article.

Yes I realise that. I guess my point is that Sony have been expecting to break even for a long time. Most (smart) people are expecting PS3 price cuts in 2009, there is no way they will go the year without one. So I guess it'll break even in 2010?

Or are they going to break even then cut the price a month later? Is that even counted as breaking even.