Id say one of the indicators is the games that come free with a brand new 360. Tennis, Kung fu Panda and Indy Jones.
How well have those games sold seperately? Not well, hence their giving them away, but this also shows their attempt at "family" or casual marketing too.
They are doing exceptionally well this holiday but the real question is who, of either PS3 or MS, will steal casuals back next year? Thats if they can. Id be guessing that 25 million 360 owners might have a bigger bargining chip than Sony.
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
