Erik Aston on 22 August 2007
The problem comes when Nintendo starts to trust the infallibility of the company or the brand, and loses sight of the strategy which is really creating this growth.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
