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Surely not even Wii fanatics think MS was not competing against Nintendo just because MS doesnt mention them. Everyone including MS knows their competitors include sony and nintendo.

It has clearly been PR. Never once has MS stated that they are beating the Wii in sales. They constantly talk about beating the PS3 (when it happens). PR sounds better to leave out the thrashing of the Wii. MS PR is not interested in all numbers....just numbers that make them look good.

If I was a NE Patriot PR machine, I would talk about how dominant NE has been over the last decade with all the superbowl wins and a perfect regular season. It all sounds great when you leave out the SB loss to the crappy giants!

Nintendo Fans seem to want MS to include the Nintendo in every announcement. See how dumb PR would sound if they said:

"We have eclipsed the original xbox sales.....unfortunately we are losing to the Wii by a lot"

"We had the biggest black Friday ever!!.....unfortunately it was still only half of what the Wii sold"

"360's are selling like hot cakes, unfortunately the wii is selling like hottercakes x 10"

The original post makes it sound like MS is finally ackowledging the Wii. cmon fellas....surely you are smarter than that.