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Don't forget that Sony HATES marketing it's games. If this was a M$ product, we would get Spielberg directed commercials, Burger King tie-ins and a Bill Gates hosted midnight launch at Best Buy. Look how they marketed the original Gears. Now look how Sony has marketed their original IP's. I'm in the beta, and I'm telling you, THIS GAME ROCKS!

Unfortunately, Sony hates being known for any one game. So it'll get as much marketing as LBP. And sell around the same amount. From their lack of price cut during the holidays, to their inept marketing, I'm really starting to wonder what the hell Sony is thinking.