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The Wii is fresh and different on the eyes of the mass market.Later they buy the console and are unhappy (few and crap games ,it doesnt track your movements ,etc) but while the machine keeps attracting people with its marketing and those people buying their lot (Wii Fit,Sports,Play for the wiimote,some Wii music,Mario Kart Wii) the hardware and those selected games will keep selling .