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There are (obviously) some people who have bought a Wii who don't play it much, just there are people who own an XBox 360 or PS3 that don't play it much, but sales of software leads me to believe that this is not an unusually large portion of the userbase in comparison to other systems.

To explain why the Wii is successful I will ask another question:

If Guitar Hero or RockBand decided to take themself far more seriously, added a lot more complexity in order to make it a better band simulation, and began focusing on realistic graphics and gameplay at the expense of artistic style and pick-up-and-play fun would these games continue to be as successful?