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Legend11 said:
Killergran said:
Legend11 said:
All it would take is a few things to come together and the 360 could greatly expand its installed base. If a game came out for all audiences that defined the Newton much like Halo defined the original Xbox for core gamers it would likely change the current landscape for videogames.

Don't get me wrong, I don't think it's going to happen (at least not this generation), but it's not impossible.

 

No. One game wouldn't be enough. They would need a complete rebranding of the console image and at least 2-3 games of Wii-brand calibre for there to be any effect. It COULD happen, but it won't. The inertia of a changing a brand as big as xbox is too big for Microsoft to want to go down that lane.

The best they could hope to achieve, in my opinion, is to add additional values to the brand. But this would not necessarily go down well with consumers, and could even hurt it in the end.

 

Wii Sports alone was enough to push the Wii to heights that all the core Nintendo games couldn't do for the Gamecube.  Sometimes all it takes is one game to lead the charge for everyone else to follow.

As for Microsoft changing the image of the 360 they're already doing it.  Take Japan for example, the change in views for the system has been dramatic.  The same is true to a lesser extent in Europe.

 

 

True, Wii Sports did it alone. But you forget that Wii Sports is what created the Wii image as 'fun'. It had a clean slate to start with. There was no other image attatched to the Wii before the 'fun' image. It was also a launch game, and noone expects there to be 200 awesome games at launch. Launch games are expected to define the image of the console for the ones that come after.

The Xbox is currently deeply associated with... I don't have the right word, but the word that comes closest to it I would say is 'serious'. Halo, JRPG's, FPS's. These are all serious games. To wash away this image, you cannot simply make do with one single game. Look at Little Big Planet. As awesome as that game is, it really hasn't budged the image of the console.

And the changes in image you are mentioning are not fundamental. They're strenghtening it, and polishing it. In Japan, it's still a 'serious' machine. It's not 'fun'. Imagine Ferrari (or whoever owns them) suddenly realizing that Honda make more money than they do. How would they go about to change the 'sporty and rich' image to a 'affordable, effecient and reliable' image?

(The answer is they would introduce a new brand, of course. It's all too difficult to change the image of an existing brand.)



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