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Pristine20 said:
Mario in the title...'nuff said

Although probably true, I'd say it be quite primitive to think that's the only reason.  I'd say for one Sonic's name in there has to do a lot with it.  And even more so the combo of the two being in the same name.  I mean 15 years ago this seemed like the largest impossibility EVER.  That probably garnered a lot of old school gamer buys.  So its both names that helped sell this game along with them just being in the same game and title.

Not only that its a sports compilation which if ya look around have been doing pretty damn well since Wii Sports.  Tie that in with a not so bad title that keeps the hype mill going along with a well place timing to correspond for the Olympics and pretty dman good marketing and Sega deserves everything they get.  And Nintendo of course.  I mean this is just sales perfection if you asked me.  Whoever came up with the idea and business plan for this title and the DS version is a genius.  Not only take two of the biggest names ever in gaming, but ones that were enemies, and have them face off in a game.  Then not only make it into one of the most popular genres on Wii and market it as such but give it a Super Smash Bros type marketing is genius.  Business model people need to learn from in any form of marketing.