Yeah the price of the individual movies is the ridiculous part to me. I've never understood how people can justify spending that much more per film plus so much for a player. I even have a 42" plasma and I won't pay it. I have HD channels on satellite and TiVo, which is enough for me for now. Call me when I can get a movie on Blu-Ray or HD-DVD for under 20 bucks new, and then I'll buy a player.