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HappySqurriel said:

I'm willing to bet that if I took many of these Blu-Ray boosters and put them in a room with a proper AV set up and had them vote whether content being displayed was upscaled or true 1080p they would perform very poorly unless the content was displayed side-to-side (or back-to-back).

There is a difference that can be seen, but it is not something that most people will notice unless they have something to compare it to directly.

 

BR is BETTER hands down.  Quit hating, and just accept it.  BTW  it is not difficult to tell the difference between upscaled and BR when you are used to seeing a true HD picture.  Its all in the details of the picture that upscaling just can't quit compete.