I'm not sure what the developmental cost were for R2, but it was T-H-E launch title for ps3, and nearly every ps3 original owner had it...and ytd, the game has sold 3.29 mil...so I'm not sure what's the mystery here, wrt to poor marketing and what not from sony. It does seem to be a significant double standard that sony fans want to apply to be mediorce sales figure for their AAA title's performance like LBP and R2...these are SONY EXCLUSIVES...the reason WHY YOU NEED TO OWN THE PS3...so I don't get COD selling more than R2...that's my point.