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@ kowenicki

£30 times 18 is 540 pounds, a PS3 costs the company ~240 pound or less (Sony is taking losses), a Samsung phone ~100 pounds or less (the phones are expensive for consumers to buy standalone intentionally, but not that expensive really for retailers). So for the rest you pay at least ~200 pounds per 18 months, about 11.10 pounds per month (including taxes).

For 10 pounds if you have a phone already you probably have a similar contract from the same or other provider. For example in the Netherlands standalone contracts for 2 and a half Euros (~2 pounds), 120 minutes per month and 20 SMS, outside the contract it becomes expensive, the companies take this into account as well, they don't generate huge profits for nothing.



Naughty Dog: "At Naughty Dog, we're pretty sure we should be able to see leaps between games on the PS3 that are even bigger than they were on the PS2."

PS3 vs 360 sales