@ Bitmap Frogs
Having to buy an expensive HDTV to get a PS3, isn't a cheap entry into PS3 gaming.
"Free deals" for all the consoles exist, but they aren't really free. A contract running for two years with you paying more than usual isn't really free (paying more than standalone contract from the same supplier or competitors). Of course the companies try to sell it as such, but these companies are out on making a profit.
You can also buy anything paying on a monthly basis (usually paying a little extra).