@OP
Because Microsoft is not a person, Nintendo is not an individual, Sony is not some great guy that lives next door, but rather they are conglomerations of stock holders, investors, and others who don't put up millions of dollars to get young adults everywhere a way to entertain themselves, but because they expect a return on their investment. If the people in charge of the company don't see profits, stock holders bail out to put their money somewhere where they can get decent returns. Then your business is out major change and growth is slowed, that looks bad on resumes and affects salary and bonuses. So their jobs, their careers, their lives depend on us ponying up cash, not on us smiling. Customer satisfaction is a good way to insure that we pony up cash in the future, so in that sense yes they want us to be happy but not because Iwata is just a super magnanimous guy with a christ like love for humanity but because his job and future damn well depends on it.
You can find me on facebook as Markus Van Rijn, if you friend me just mention you're from VGchartz and who you are here.
