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I wonder if anyone else has taken note of the fact that these sales threads diverge into a dozen little tantrums about different things. I think it is a sign that some posters are intentionally trying to change the subject. I think it is just a shame when I read a thread that I have to ignore a couple posters who are going to ramble out twenty posts between them in their own personal war. Seriously take that bullshit to mails like adults. You know who lost your argument. Both of you lost, because you both came across as self important assholes in a vain search for the spotlight.

Now onto the topic I think it is more then price even though the price does give consumers more incentive. Sony may have had the brand name, but it also failed miserably in distinguishing itself as in any way superior. The result is that the sales for the PS3 have suffered compared to the 360 far more then they would have had the PS3 actually been a superior product. The average consumer in Europe is obviously not as stupid as some posters gave them credit for.

These sales illustrate more then the price they illustrate that the Sony brand name is starting to wane in Europe as a justification for purchase. Yes the price helped Microsoft and it should have helped Microsoft. However it should not have helped Microsoft by this kind of margin. I think Europeans are looking at the two consoles, and are rightly concluding that they are basically the same thing except one costs a hell of a lot more, and it isn't exactly written in stone that a PS3 price cut next year can actually change this. The 360 will still retail at a lower price so they may still lean towards the 360.

Sony needs to remedy the price that is a fact, but what is also a fact is just doing that will not solve the problem in Europe. Sony needs to differentiate from the 360 in a major way, and looking at the software development cycles next year is not looking too hot for Sony. Microsoft had a lean software year, because they hit hard on the software front last year, and it takes a couple years for a exclusive developer to reload, and deliver a new game.

Next year Microsoft will probably get one or even more titles out of their key developers. Rare, Bungie, Lionhead, Mistwalker, in addition to the third party exclusives Microsoft is always keen to snatch up. Sony is going to have a rough go of it on the software side. Regardless of whether your in love with Killzone, GT5, or God of War.

I think the most damnable thing is I cannot even provide a real solution to the quagmire Sony finds itself in. They need to compete on so many fronts simultaneously. All of which require a large investment. Sony needs a better price, and it needs to acquire many more exclusives to even begin to rebuild the image. Otherwise Microsoft is going to continue to pound them. Basically this entire generation Sony has had to rely on fighting the war with one strategy at a time. That is usually pricing, but especially in the upcoming year if Microsoft pours it on in software Sony will be left hurting, and you cannot price cut your way out of a inferior lineup.