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TheBigFatJ said:
Sony is still losing money per unit sold, certainly for the 400GB models. They would sell them cheaper if they weren't losing money, and they'd stop losing money in the division if they weren't losing money per unit sold. I'd guess, based on their financial results, that they're losing no less than $200 per 40GB unit sold.

 

What 40GB models?  Wow are you out of touch.  Read some of those links I posted, then go dig for Blu-Ray player price drops since the "$400 cost-to-make" article from 10.5 months ago.