I wonder why PC World gave such a negative spin?
the survey seems on the whole seemed quite positive (except for the mention of Blu-Ray being 8% bit) while their report didn't.
wierd...
http://www.abiresearch.com/press/1311-Despite+Hard+Times%2C+Many+Consumers+Expect+to+Spend+the+Same+or+More+This+Holiday+Season
The survey doesn't seem to mention what the % was last year, nor does it say how many asked already had Blu-Ray, so this alalysis of the results seems a bit lame imo. Further, I'd like to see a breakdown of the various demographics sampled in the survey, but I'm not going to register at the site just for that.
anyway, the extract from ABI doesn't seem as dismal as PC World made it out to be.
"One disappointing result for both CE manufacturers and Hollywood has to be the low number of consumers saying they plan on buying a Blu-ray player. Only 8% of those we surveyed have said that they plan to purchase one, this at a time when Blu-ray players can be found for under $200. This indicates that despite all of the marketing being undertaken on behalf of the new disk format, many consumers still don’t see Blu-ray as a must-have technology."
@ the bolded, it would also be interesting to see how they worded the question. If the $200 cost wasn't mentioned in the questions, it be interesting to see how they PC World derived their page long negative point of view.
EDIT: just registered.
PC World does definately not tell the whole story.
Well worth a read, and to me the part about Blu-Ray in the survey site (registered section) says even less negativity than the other analysis links.
8% is also the amount willing to buy a standard DVD player so go figure.
Desktop PC's are at 7% with portable video players
Digital video recorders (like TiVo) are at 4%
and only 16% are planning to buy a video games console. It doesn't mention how many of those are PS3's
Proud Sony Rear Admiral
