Blu-Ray is interesting in that the players appear to be selling, but what about media? Target seemed to have been picked clean, but is Joe Six Pack going to buy $25 discs very often or will they just rent? I'm in the latter category. I love watching blu-rays but I definitely won't pay the steep price for them. I just rent them instead. I have about 150-200 DVDs and 2 blu-rays with no intention of expanding my library until they are pretty much even in price.