hotrodx on 30 November 2008
| SamuelRSmith said: Brand power only has a small effect, and that's mainly on small, impulse buy products like Coca-Cola, brand power generally does not translate onto expensive items. If it did, the world would still be driving around in a Ford. |
Some brands do have an effect, like Apple.
Sony was actually positioning the PS3 as the iPhone/iPod/iMac of consoles (i.e. premium items), but didn't work out.
