wow, this thread suddenly expanded... haha
Anyway, I'm being a bit optimistic, but I do think Sony Game will show a small profit in US$ for the holiday quarter.
And again, those NET PROFIT numbers per item were based on calculations dating back to 2006-2007. So if you have time, read the previous threads that I have posted.
Microsoft may be copying their pc strategy a bit - where they provide software (x360/live) and let EVERYBODY from the big guys (EA) to the little guys make games, movies, etc.(applications) for the (operating system) XBox Live.