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All three manufacturers are more then willing to sing their own praises. Nintendo was merely able to praise themselves out with the first year alone. Sony well we know the situation the PS3 isn't actually winning on any relevant front. Microsoft is taking it to Sony, and is obviously thrilled to death about it, because it could also lock in a second place finish for them. Sure second place is the first loser, but Microsoft had one goal this generation to beat Sony. So they can win what they wanted most even if it does not come with a generation bonus of market dominance.