HaHa(sexy hero pose sound from Fable)i found it its really old and its not as cheap as i thought but its still cheap.
The manufacturer is Funai who sells under the names Sylvania,Emerson and Magnavox and sells to large box retailers such as WAL-MART and Target.They havent confirmed a price but Sony is aiming for their Blu-ray players to be $400 this Christmas so Funai's price will be lower then that.
I would say around $300 or lower.
http://www.sonyprotectiongroup.com/?/content/view/205/1/
Before you comment on the site it is coming from just read it and dont complain about the site being pro-Sony or whatever.
End of 2014 Hardware Predictions (03/03/14)
PlayStation 4: 12-15million
Xbox One: 7-10 million
Wii U: 8-9 million (Changed 01/04/2014 from 7-9 --> 8-9 million)