AKA pooperscooper said:
1. Rebate being in one country changes losses. 2. I never said they weren't trying to increase sales. I said they weren't trying to create high demand. 3. I think I have a very good understanding of contradiction so... no thanks. 4. I never said it was better for appeal. 5. You don't think this is targetting certain consumers of a specific product? You think Sony is going for the general audience and not just the people who want a Ps3 but are looking at it's price? I got news for you. 6. I feel the same way |
Doublespeak much? Increased demand leads to increased sales, you can't have one without the other.
Yes you did, see below.
AKA pooperscooper said: The idea isn't to create high demand like you are making it seem. The idea is to make it seem more appealing. and the rebate will do that. and people will buy more while thinking of the rebate price. the second idea of this is to loose less money than an official price cut. And there was no contradiction. It's pretty obvious a 50 dollar rebate (mail in) in one country for a select period of time will lose less money than a new global price point... even if the cut was as little as 5 dollars per console (versus the 50 dollar rebate) they would still lose more. Why would people mind? It's either pay full price for it now and get money back or pay full price later and get nothing. Rebates are nothing new and people realize they are just a special deal for a limited time and the realize if they want one then no matter what they'll have to pay full price... just if they buy one now they'll get 50 dollars back. |
on topic: Well, it certainly can't hurt PS3 sales, but as noted higher up a true price cut with proper advertising would have a much greater effect.