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Sony has 3 option

1. Cut PS3 price by $100. They will lose much money but it will double PS3 sales and Xbox360 sales will drop sharply. At he end the gap will be 4.5 milllon

2. Cut price by $50. They will lose some money but PS3 sales will up 50% and they will win or draw in Europe (with Xbox360) but stilll lose in NA (with smaller margin). At he end the gap will be 6 milllon

3. Keep the price. They only lose a few money (maybe some profit) but they will completely lose in NA and Europe region. At he end the gap will be 7.5 milllon

I think 2nd option is the best.