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Kasz216 said:

Could sony be trying a bunch of targeted little promotions because they can't afford a big one?  Trying to maximize effectiveness even if it won't result in large shifts but only minor ones?

If so it's an interesting strategy.

 

Why would they do that? The more thay sell, the more they are in hell red.

All these little moves are just from local branches, nothing like global strategy of theirs.