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NetFlix is a subscription model - you pay $9 a month for DVDs - you get unlimited streaming free. It's not about "getting the movies" - it's about the pricing structure.

Xbox also has significantly more content for rental/purchase in addition to NetFlix. (a little more in the movie rental space, but way more in the tv purchase space). The one video store element that PS3 is ahead on is movie purchases (instead of rentals) - Xbox does not offer movies for purchase yet, PS3 does.