NJ5 on 24 November 2008
http://www.computerandvideogames.com/article.php?id=169099
Sony's CFO Nobuyuki Oneda (...) said, "Sales of the PS3 have risen but we booked losses due to our strategic decision to price it below the (production) cost. Actually, because the number of units sold was not as high as we hoped, the loss was better than our original expectation".
(this is from 2007 :P)
My Mario Kart Wii friend code: 2707-1866-0957