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Wow.
First, I really think it is important to note where you get your statistics from NJ5 because even with this dire situation, net profit forecasts for Sony are somewhere in the 2 billion$ vicinity.

looking at your graph, It is easy to see how it looks like margin is down, but in actuality sales are up about 4 times more than they were in 2006. So even if margin were to be reduced by four times they would still be making the same money they did before.