Reasonable on 24 November 2008
It's clear that the studios are hoping for a big BR adoption to start this Christmas (as no doubt are Sony) and given that brand recognition from PS1/2 means we already know PS3 can play games its obvious (I think) that Sony would want to push BR a lot right now.
Personally I think they need to push more reinforcing ads around gaming, but that's just my view. In fact if I was Sony I'd use a three tier campaign right now with separate ads/themes focused on PS3 purely for games, PS3 for the family (which would include looking at home videos, pictures, etc as well as family gaming) and PS3 for BR/Media.
Try to be reasonable... its easier than you think...
