| Aiemond said: Where is all this "bad marketing" coming from? I don't understand this. I have been seeing tons of commercials for this game. And they are good commercials too. |
Huh? I don't know what's going on elsewhere, but in North America, Sony's advertising campaign is b3yond terrible.
I'm 33 years old, and I'm a college football junkie. I watch action/dramas occasionally (ABC's Life on Mars, FOX's 24), I watch college football AND NFL football virtually every single day (ABC, FOX, ESPN), and I have an 8 year old son, so I get a healthy dose of Nick and Cartoon Network. Simply put, I AM the coveted demographic -- 20-30s male with gainful employment and lots of disposable income, and I am watching all the channels that the coveted demographic is allegedly watching, and I'm seeing the commercials.
I'll say it again, Sony's advertising campaign is b3yond terrible.
In the past two months, I have seen ONE LittleBigPlanet commercial. ONE. This might be the best game this gen; it's certainly the best original IP/exclusive on the PS3. I've seen ONE LBP commercial ... in two months. I have never seen an R2 commercial. Now, I have seen several of the "make your list/reflections" commercials, and I must say those are abyssmal. If I didn't already own LBP, I wouldn't know what the sackboy reflection was supposed to be. If I hadn't bought a Ratchet and Clank game on my PS2 five years ago, I wouldn't know the Ratchet reflection either. Those commercials are stupid -- worse even than the crying baby and black-ooze commercials from the PS3's launch.
As an aside, I have seen the Gears of War 2 commercial many, many times. I know from the commercial exactly what the game is about, what it looks like, which system it's for, and the commercials make me want to go out and buy Gears, and a 360 to play it on.
Sorry. Sony's NA marketing is awful, and it's been awful through the entirety of the PS3's lifetime. The launch commercials were dumb, and the whole marketing campaign has gotten dumber since.
Let me add, also, that I'm seeing most, if not all, of the multiplatform releases are pimped with a 360 logo at their conclusion, and not the PS branded logo. I've seen COD:WaW and Fallout 3 commercials many, many times. Both imply that they're 360 exclusives, even though they aren't, by the "available on XBox 360" outro.
