I have seen the AD's and you are right on the money. Sony is pushing Blu-Ray and not games on the PS3. The truth is at least 25% (not actual figure) of PS3 owners purchase it for Blu-Ray not games. I know three of my friends have PS3's and don't or very rarely play games. Heck, until my 360 broke down (RRoD) I rarely used my PS3 for gaming other then the occasional exclusive, I used it mainly for BR.