KatinJin on 24 November 2008
For us in EMEA [Europe, the Middle East and Africa], there's a been a considerable uptick in what we're spending in terms of media, almost effectively to launch levels again. We’ve seen this huge uptick in our velocity, which has taken us considerably ahead, certainly of PlayStation 3, right across the region. In some geographies, the U.K. specifically, we were almost three times Sony’s volume last week, for instance.
So it’s generally very good. We’re really happy with our performance. There's a lot more still to come, of course, so there's no complacency, but it's great to be at this course and speed.
http://www.edge-online.com/features/interview-microsofts-chris-lewis
