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BR is just as much a strength for the PS3, as the games are. Why not market it, after all, it's a win, win for Sony to be promoting the format just as much as it is the games. My buddy has a PS3 and he only uses it for watching BR (He plays his Wii and PC more). Seriously I think he owns like 2 games. He may not fit the majority of PS3 owners, but for him the PS3's BR is what he uses it the most for. Sony is making money off the BR titles he is buying at $25-30 a pop anyway.