| NJ5 said: This means that if the "collapse" of the dollar/euro had happened in FY2007, instead of $3 billion in profit they'd have had a $11 billion loss. According to this page they have a $12 billion dollar cash reserve. |
Sony isn't just getting paid in dollar/euro, their expenses are largely paid for in dollar/euro as well. So this number is wildly exaggerated.
That said, I think it's a only matter of time before Sony pulls the PS3 from the North American market. That's basically where Sony is bleeding money, and looking at various statistics I don't see how the PS3 could ever become profitable in NA.
In Europe though, the PS3 has a very realistic chance of becoming profitable. Sales are more or less on par with the 360, software attach rate is higher than the 360, and Sony is selling both the system itself and games at a much higher price than in NA. I also doubt Sony would give up on Japan/Asia yet, at least not until they've seen what effect FF13 will have on hardware sales.
