NJ5 said:
Kasz216 said:
NJ5 said:
Hawkeye said:
I think PS3 will lose money, but will live. Sony will be strapped for cash at the end of the gen, and I think it will not have the resources to make a PS4. PSP did well, so I don't know what they will do with that. I am guessing that at this time Sony wants to make a PS4, so they will hold onto PS3 even if its losing money so their brand doesn't die... but once the big 3 (automakers) go under, 4% of the economy goes with them. We are down 5% now... so double that, plus mkae a huge ripple effect. We will go down 15% or so percent. Probably another depression. If this happens, Blu Ray will die, and all of Sonys high end stuff will eb demolished. They will have to sell off their playstation line/developers ect to stay afloat and weather the economic storm. I am not sure if this is going to happen, but if it does, we won't see the full effects for another 2-3 years since Ford has enough money to live for another 2 years and GM has enough for 6 months, but could survive for up to a year in a half without gov aid before it has a total shutdown.
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Actually there's a chance they'll be strapped for cash long before this gen ends. I did some quick calculations the other day and they were scary. January will be a very telling month with their next financial report coming out.
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Any posts with those calculations?
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Not until this one, but roughly it goes as follows. I hope it's not too confusing or unclear.
Sony's FY 2007 revenue: 8871 billion yen (source)
Percentage of revenue coming from overseas: 80% (source)
Ballpark figure of how much the dollar/euro are down against the Yen: 20%
Lost revenue from overseas according to the figures above (all other things being equal to FY2007): 1419 billion yen ($14 billion)
Profit in FY2007: 369.4 billion yen ($3 billion; source, the same as revenue above)
This means that if the "collapse" of the dollar/euro had happened in FY2007, instead of $3 billion in profit they'd have had a $11 billion loss. According to this page they have a $12 billion dollar cash reserve.
This is an "all other things being equal" scenario which would probably not happen in this precise way (for example, some of their expenses are also paid in the declining currencies), but it gives an indication nonetheless. It also assumes unchanged currencies which is why this scenario is just a possibility.
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