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I bought a cheap $145 blu-ray player on woot.com, and I plan to buy a ps3 in the future, partly for the blu-ray. That being said, compared to dvd I fully expect the lifespan of blu-ray to be a short one. Digital HD streaming isn't as good as blu-ray, but I think it's close enough for most consumers, and it's only going to get better. Given this, I'm surprised Sony was willing to hurt their gaming division in order to help win the format war.