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Did Sony anticipate this economic collapse? Imo their plan blew up in their face and they are screwed. Blu prices are going down because people aren't buying- monery is tighter, so they are much less willing to pay more money to get a better picture quality when what they have works fine. If Blu players stayed $300-$500 this Xmas, the format would virtually die. Prices are falling to as low as $180- this is an attempt to get people to buy it. Retailers have stated that if Blu Ray does extremely poorly this holiday, they will drop it/ scale back. Blu ray isn't on its last leg or anything, but its make or break time.