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All this effort people are saying...throwing money around is not effort.

Going in a new direction (Wii), putting different technology (Wii and PS3) and a new video format (PS3). Putting so much investment into a product while the overall company isn't doing all too great (PS3). All of that is effort, MS just throws money around and copy ideas and make them better with their piles of money.

I'm not saying MS doesn't deserve to be in the gaming market but they are not putting any hard effort (check definition of effort), its very easy for them to waste money into any "problem".