Sony has already passed on a huge price cut to EU/Others (in effect)

[magik10]

NJ5 said:

sgthaggis said:

Sony to raise prices by up to a third to offset tumbling value of the pound

Sony is to raise prices of its electrical goods in the UK by up to a third to offset the tumbling value of sterling.A sign here that more firms will have to follow suit.  http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/3496632/Sony-to-raise-prices-by-up-to-a-third-to-offset-tumbling-value-of-the-pound.html

Nice find. The pound was going down so much that I guess they decided they had no other choice. It will be interesting to see what this does to their sales, it might be the beginning of Sony (along with other companies) decreasing in size.

The party is over, it's time to get real about being profitable now.

 

 

According to the article "However, industry experts have predicted that the price increase will not be passed on to customers because shopkeepers are desperate to encourage spending."

We know that retailers don't make any money off the console itself as is and they certainly won't subsidize the console. So you have a couple of scenarios.

1. Sony keep the price of the PS3 as is and eats up the loss

2. Retailers pass on the cost to the consumer

It'll be interesting to see how it shapes up.