Sony has already passed on a huge price cut to EU/Others (in effect)

[NJ5]

sgthaggis said:

Sony to raise prices by up to a third to offset tumbling value of the pound

Sony is to raise prices of its electrical goods in the UK by up to a third to offset the tumbling value of sterling.A sign here that more firms will have to follow suit.  http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/3496632/Sony-to-raise-prices-by-up-to-a-third-to-offset-tumbling-value-of-the-pound.html

Nice find. The pound was going down so much that I guess they decided they had no other choice. It will be interesting to see what this does to their sales, it might be the beginning of Sony (along with other companies) decreasing in size.

The party is over, it's time to get real about being profitable now.