Sony has already passed on a huge price cut to EU/Others (in effect)

[sgthaggis]

Sony to raise prices by up to a third to offset tumbling value of the pound

Sony is to raise prices of its electrical goods in the UK by up to a third to offset the tumbling value of sterling.A sign here that more firms will have to follow suit.  http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/3496632/Sony-to-raise-prices-by-up-to-a-third-to-offset-tumbling-value-of-the-pound.html