magik10 on 21 November 2008
One of the issues that no one mentions is the size of the Sony's gaming sector. They're huge. They needed to be to keep up with the PS2 dominance days and yet they haven't cut down dramatically to keep in sync with the PS3 sales. The Yen is just one factor. The overhead their gaming sector has needs to come down in accordance with how the PS3 is doing. Not how well the PS2 did.
As for the people saying "drop the price and make it up in software!!!!" Dropping a $100 in price requires 10 addition pieces of software to be sold to break even, per unit, going by average royalties. That's not going to happen. Dropping the price would simply ensure that the PS3 lifecycle would always be in the red.
