greenmedic88 on 21 November 2008
| bdbdbd said: Just as everybody already said, if a product is in high demand, there's really no sense at all to lower the price. But notice how Iwata was talking about the retail price. Nintendo can cut the price it sells the consoles to retail. This would make selling Wiis more profitable to retailers, so retail would promote the console instead of its competitors. |
If Nintendo lowered the wholesale price, it would probably result in retailers offering "discounts" off the MSRP to move more units at best. They wouldn't put that additional profit towards the promotion of an item that already sells itself.
At this point retail outlets simply promote the Wii by running ads that say "Wii in stock" typically with a limited quantities available disclaimer. They don't need to advertise the console, just its availability.
Nintendo still has to plan for the future though. They are not under the illusion that the Wii will be selling for $249 for the rest of its production run. Even the DS was discounted and there hasn't been any let up in demand for that console yet.
