To put it simply, so that everyone understands.
"hahaha It's selling like Hotcakes, we don't need a price cut"
"We will probably raise the price next quarter"
PS4 Preordered - 06/11/2013 @09:30am
XBox One Preordered - 06/19/2013 @07:57pm
"I don't trust #XboxOne & #Kinect 2.0, it's always connected" as you tweet from your smartphone - irony 0_o