I have somewhat given up on EA, they don't seem to want to adapt to the PS3 technology. With regard to their Final Night Round 3 port for the PS3, although it didn't use the SPEs, it was overall still the best version available, back then I had good hopes for EA.
IMO the more they release subpar games the more first and second party developers will put them to shame. Soon enough I think they will look like a totally incompetent development company. Although Madden isn't exactly the kind of game I would like to play though, actually I find American Football / Baseball (or British Cricket) games quite boring.