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Every time a game is successful at creating a new genre it guarantees 3 things:

1) There will be at least 1 sequel
2) There will be tons of knock-offs
3) These knock-offs will eventually create competition and improve the genre, and the best will sell sell and the worst will fade away

Wii Fit created a new genre. We're gonna have Wii Yoga in a bit too. I think Ubisoft has some new exercise game coming out too. And I think Dance Dance Revolution is already an exercise game franchise that has been selling well for years, with many successful games on many systems.